The history of the Group dates back to 1934, and the Group has since then grown its business both organically and through acquisitions. The Group operates approximately 192 branches across 28 platforms in 20 countries across Europe, Asia, Pacific. North and Latin America. The Group offers pest control services, and certain additional complementary services in selected markets, including hygiene and building environment services. The Group also offers pest control and building environment services through insurance arrangements in Europe.
The expansion of the Group’s operations has been enabled through strong organic growth, digitalization and acquisitions in existing and new markets, largely driven by the implementation of a decentralized branch-based business model in 2015. A model which leverages the local knowledge and expertise of individual branch managers, best practice sharing, as well as the launch of the Group’s digitally-enabled SMART solutions.
The pest control market is highly fragmented with significant potential for consolidation. The industry is further characterized by a range of structural drivers, including increasing pest prevalence due to urbanization, globalization and climate change, and a decreasing societal tolerance of pests due to cultural change, increased purchasing power and increasing health and safety regulation. The Group believes that it is well-positioned to leverage these structural growth trends in its favor.