The emergence of digitally-enabled pest control and integrated pest-management (IPM) services has eased the move towards preventative pest management. The ability for early, or immediate, elimination, and the potential to prevent the emergence of pests all together, which can be highly valuable for customers where the presence of pests brings high reputational and financial risk. This trend can also benefit the providers of pest control services as preventative pest control contracts are more likely to be recurring and valuable in nature than ad-hoc jobs in traditional, reactive pest control service.