In 2023, the total value of the global pest control market in terms of revenue was estimated to approximately USD 23 billion, of which North America constituted approximately 50 percent, Asia Pacific approximately 20 percent, Europe approximately 25 percent, Latin America approximately 5 percent and the Middle East and Africa (MEA) approximately 5 percent.
Increased pest prevalence and reduced pest tolerance resulted in a global market growth of approximately 5 percent per year, with Asia Pacific experiencing the highest growth rate of approximately 6 percent per year.
Growth in emerging markets, including Asia, Latin America and the Middle East and Africa, has mainly been driven by sales to new customers on the back of a larger middle class, urbanization, stricter regulation and increased hygiene awareness.
In more established markets, such as Europe, North America and Australia, growth has mainly been driven by existing customers purchasing more, and more sophisticated, pest control services as a result of stricter regulation and further reduction in pest tolerance.